00 Portfolio
Di Wu
I’m good at identifying opportunities from subtle user behavior and psychology, combining product taste and judgment to form early MVP strategy, PRDs, user flows, acceptance criteria, and growth mechanisms, and turning fuzzy ideas into plans the team can directly design, develop, and ship.
01 How I Think
This site is my UI/UX proof-of-work.
I designed and built this portfolio end-to-end so the reading experience itself becomes evidence of product taste — information architecture, hierarchy, interaction details, and tone are all decisions, not defaults.
Detail is strategy.
Spacing, copy, and micro-interactions shape whether users trust a product before its core value lands.
Reading is a UX.
Documentation and case studies deserve the same hierarchy, rhythm, and scannability as a product surface.
Taste compounds trust.
Coherent visual judgment — tone, restraint, finish — is what makes early products feel real instead of rough.
CERTAINTY
Customers do not just buy a product. They buy certainty.
A strong product gives people confidence that it will solve the problem, earn their trust, and remove the need to keep searching for alternatives. Competitive advantage is not only winning the first choice—it is earning the next one.
One UI example: the low-saturation 3D clay icons, lightbox reading, and watermarking quietly mirror Pawly’s soft, trust-first product direction while keeping dense documentation approachable.
One UX example: offer a lightweight return path only when needed — persistent near the page top, temporary mid-page, and dismissible when it might interrupt reading.
02 Capabilities
Three places I do my sharpest work.
User Insight
Spotting the needs users don't explicitly name, and translating them into product decisions that reduce friction.
Product Documentation
Making ambiguity buildable through PRDs, feature specs, edge cases, acceptance criteria, and analytics events.
Competitive Analysis
Looking past feature parity to find user burden, trust gaps, and the strategic openings a product can own.
03 Selected Work