01
Petch Competitive Analysis
Independent product research
Scope
Category framing · Positioning teardown · Unmet jobs · Differentiation moves
Full write-up — available on request.
03 Research
Research & Strategy
Competitive analysis, content-led growth research, and onboarding and activation thinking. The work is structured to produce decisions, not decks — what we should do, what we should stop doing, and what to watch next.
02
Pawly Content & Account Research
Pawly — Product Management Intern, Growth & Strategy
Scope
Content-led growth research · Account archetypes · Activation hypotheses
Full write-up — available on request.